ATRIUM PARTNERS HAS ADVISED M1

ATRIUM Partners has acted as financial advisor to the shareholders of M1 A/S in connection with the sale of M1 to Telmore.

M1 is a Danish Mobile Virtual Network Operator. Since M1 was founded in 2003, the company has been among the cheapest and most innovative suppliers of mobile telephony subscriptions with the highest quality on the market. M1 has a customer base of more than 100,000 customers, equal to a market share of approx. 2 %.

M1 will remain an independent company and brand within Telmore.

”We are very proud that we have been able to create a salient mobile telephony provider in a market with fierce competition.  In the future cooperation with Telmore, we look forward to further strengthen M1’s market position on the Danish mobile telephony market”, says Claus Christensen, Chairman of the Board in M1.

Claus Christensen continues: “ATRIUM Partners has assisted us throughout the entire process and has contributed in the creation of a constructive solution for M1 going forward, and which is very favorable to the shareholders. ATRIUM Partners empathy and professionalism has created a result that the shareholders are very satisfied with.”

”For ATRIUM Partners, it has been interesting and inspiring to work with M1, which has shown an ability to continuously reinvent itself, and thereby create an attractive position and be profitable in a market with fierce competition. It is our expectation that the sale of M1 to Telmore will be beneficial to both companies,” says Flemming Egtved, partner with ATRIUM Partners.